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Alex Manion
In Leadership, Marketing & Branding, Strategy & Business, The Future of Work

Marketing in the Digital Age of Business

Graphic representing a cell phone with text bubbles on it. The text bubbles contain marketing images including a speaker and a sale-tag.

For over a decade, people have been tossing around the term “The Digital Age of Business.” Today, everyone has access to countless versions of software and augmented-reality options to perform marketing tasks. Nearly every day, a new mobile app pops up and promises to give you access to all the tools you need to promote your brand, product, service, or even yourself. With just a little time and a meager budget, we’re just a few clicks away from creating and launching a campaign to drive traffic to our website. However, investing in digital ads without relevant knowledge or strategy often leads to wasted resources and low returns.

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Chris Koens
In Leadership, Strategy & Business, The Future of Work

How To Leverage Flexible Talent To Avoid Leadership Fatigue Or Burnout

Graphical representation of three light blue matches in a row; the first has no flame, the second has flame, the third and rightmost has only smoke.

In today’s fast-paced business world, people get stressed and exhausted. It’s no longer just a case of the Mondays; burnout is a common challenge that affects both leaders and employees. In most workplaces, people find constant pressure to deliver results, meet deadlines, and stay ahead of the competition. This work-related stress can significantly affect employees, even the most experienced business leaders. To avoid burnout, many in the workforce reach for the most common magic potion: caffeine. However, there is another, more powerful solution. No, not a double shot of espresso. This other business secret weapon can help you and your team avoid burnout while simultaneously revolutionizing your operations: freelancers.

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Chris Koens
In Leadership, Strategy & Business, The Future of Work

The Human Connection: Building Strong Relationships with Freelancers and Full-Time Employees

graphic of 4 human figures (represented by head and shoulders in a circle). Three employees are similarly blue, one is orange. All four are connected by intersecting lines.

Let’s be honest; over the last decade, the workplace has changed. It’s not simply that executives no longer rely on Blackberry or Palm; the whole landscape has experienced significant transformation. Gone are the days when cubicle-laden offices and 9-to-5 jobs were the only options. With the rise of the gig economy, flexible talent and remote workers have become an integral part of a global workforce. However, building solid relationships with freelancers and full-time employees remains essential for successful businesses despite physical distance and differing work arrangements.

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Chris Koens
In Leadership, Lifestyle, Strategy & Business, The Future of Work

Expect Employees To Hustle

graphic depicting a stylization of the words "side hustle, 2023"

With prices for everyday items on the rise and most Americans facing the tightening of their belts, people are searching for creative ways to increase their income. After exhaustingly checking the sofa cushions for coins, many people have turned to gig work to help make ends meet. As a result, the gig economy has rapidly transformed the traditional workforce, with more and more individuals seeking freelance work to supplement their income. In fact, a recent study found that nearly half of American workers have a side hustle and are participating in the gig economy in some capacity.

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Chris Koens
In Lifestyle, Sales & Growth, Strategy & Business, The Future of Work

What Do Rotary Phones and Full-Time Hires Have In Common?

drawing of rotary telephone on field of blue

Cell phones didn’t eradicate telephone calls, but when did you last use a rotary phone?

While companies continue to tighten their belts, lay people off, and cut full-time positions, the gig economy is growing. As a result, contractors and companies are finding the flexible talent model to be a sustainable approach to the current employment landscape.

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