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Sales & Growth

Power Target + FlexTal – a Game-Changing Partnership; Scaling Marketing Effortlessly

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In 2021, Adam Cain turned to a Slack forum to ask for advice on finding a freelancer to help with Marketing. Power Target, a leader in the energy sector, needed a way to scale their marketing efforts efficiently without the overhead of traditional hiring methods. With the energy industry’s fluctuating demand and the challenges of maintaining a full-time marketing team, Power Target turned to FlexTal.  

This case study examines how FlexTal helped Power Target triple its conversions, streamline marketing operations, and eliminate the time-consuming process of vetting and hiring talent.

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What Do Rotary Phones and Full-Time Hires Have In Common?

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Cell phones didn’t eradicate telephone calls, but when did you last use a rotary phone?

While companies continue to tighten their belts, lay people off, and cut full-time positions, the gig economy is growing. As a result, contractors and companies are finding the flexible talent model to be a sustainable approach to the current employment landscape.

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