As the COVID-19 outbreak became more and more serious, companies learned a valuable lesson: the difference between success and failure is creativity.
As an enterprising manager or business owner, you may feel lured by the siren songs of DIY website builders.
Malcolm Gladwell’s bestselling book, Blink: The Power of Thinking Without Thinking, has a provocative thesis. Contrary to commonsense, which warns against “snap judgments,” Gladwell argues that, often, our automatic, largely unconscious way of making decisions throughout the day is a fairly reliable way to navigate life in the modern world. “There can be as much value in the blink of eye,” writes Gladwell, “as in months of rational analysis.”