In 2021, Adam Cain turned to a Slack forum to ask for advice on finding a freelancer to help with Marketing. Power Target, a leader in the energy sector, needed a way to scale their marketing efforts efficiently without the overhead of traditional hiring methods. With the energy industry’s fluctuating demand and the challenges of maintaining a full-time marketing team, Power Target turned to FlexTal.
This case study examines how FlexTal helped Power Target triple its conversions, streamline marketing operations, and eliminate the time-consuming process of vetting and hiring talent.
The Need for a Scalable Solution
Power Target, founded nearly 15 years ago, has grown into a well-established player in the energy sector. Power Target manages a portfolio of energy plan-comparison websites, like ElectricityRates.com, that radically simplify the process of finding the best electricity plan for your household or business.
Adam Cain, Growth Marketing Leader at Power Target, is responsible for scaling the company’s marketing efforts, managing consumer experience, and optimizing every customer touchpoint. However, as Cain points out, “Our industry can be very seasonal, which makes keeping a full-time marketing team employed challenging.”
Instead of juggling a mix of freelancers from platforms like UpWork or relying on “moonlighters” who didn’t always have the necessary skills or capacity, Cain needed a solution that provided high-quality talent, available on demand, and aligned with Power Target’s marketing goals.
That’s when he discovered FlexTal—a platform designed to eliminate the hassle of hiring by offering a seamless process for finding and onboarding specialized marketing freelancers.
Why FlexTal?
When Cain first learned about FlexTal, it was through a recommendation on a Slack forum. “I posed a question looking for freelance hiring advice on a forum called ‘Online Geniuses.’ I was answered by a guy named Danny Beckett, who was then the CEO of FlexTal. He told me what they could offer Power Target, and it immediately made sense,” Cain says.
Unlike traditional freelancer platforms, FlexTal handles the vetting process, matches businesses with pre-screened talent, and eliminates the need for endless interviews. For Cain, this meant cutting through the noise of transactional gigs and finding marketers who could drive results.
What truly set FlexTal apart was its personalized customer service. “FlexTal just had another customer-service layer that the competitors didn’t—there’s no need to interview or judge the fit of candidates yourself. That recruiting component was huge for us,” Cain explains.
Moreover, FlexTal’s contractors consistently delivered higher-quality work than what Power Target had experienced with other platforms.
FlexTal in Action
When Power Target partnered with FlexTal, the initial goal was clear: scale their marketing efforts as much as possible without the expense and commitment of hiring full-time staff.
FlexTal quickly delivered, connecting Power Target with a roster of skilled freelancers, including copywriters, graphic designers, SEO specialists, and video producers. These talents contributed to a wide range of marketing projects, from blog production to SEO optimization and video production.
FlexTal’s onboarding process was straightforward and efficient. “The first step was submitting a brief that outlined our project goals and needs to a FlexTal customer service representative. Then they looked through their talent roster and pitched the best fit for us. Once we were comfortable with the match, we’d sign a contract, and the work would begin,” Cain recalls.
One of the standout results of this collaboration was a threefold increase in website conversions within just three years. FlexTal’s team helped Power Target produce in-season content exactly when it mattered most, without locking the company into long-term contracts or full-time employment obligations.
The Impact
The results Power Target achieved through its partnership with FlexTal were impressive:
- 3x Increase in Website Conversions: By utilizing FlexTal’s specialized marketing talent, Power Target was able to triple its website conversions in just three years, all while maintaining a lean, flexible workforce. This dramatic growth was made possible by FlexTal’s ability to quickly scale marketing efforts during peak sales seasons.
- 5x–10x Scaling During Peak Seasons: One of the key challenges Power Target faced was the need for rapid scalability during specific sales seasons. Thanks to FlexTal’s model, Power Target could scale their marketing production by five to ten times when needed, without the burden of full-time employee contracts.
- Significant Time Savings: Cain highlights the substantial time savings as one of the most significant benefits. “FlexTal saved me at least five hours a week, time I used to spend going through UpWork profiles, giving feedback on contractor work, invoicing, and more. It’s the most efficient way to get the jobs you need done, done.”
Flexibility and Seamless Collaboration
One of FlexTal’s greatest strengths is its flexibility.
Power Target could tap into a diverse range of marketing professionals whenever needed—whether it was for content writing, SEO optimization, or web design. This allowed the internal team at Power Target to focus on laying out the broader marketing strategy, while FlexTal freelancers executed the tactics seamlessly.
Despite the remote nature of FlexTal’s talent, Cain says it felt like having an in-house team. “Though the contractors are all remote, it still feels as if they’re part of our team. We communicate directly, and the collaboration has been seamless. Our team lays out the strategy, and FlexTal executes,” Cain adds.
This flexibility not only saved time but also mitigated the risks associated with full-time hires. According to Cain, FlexTal helped Power Target avoid the common pitfalls of hiring, such as bad hires, cash flow challenges, and wasted time. “With FlexTal, we’re able to avoid the risks that come with full-time hiring and instead use talent on a project basis when we need it,” he says.
Looking Ahead
As Power Target continues to grow, its partnership with FlexTal shows no signs of slowing down. Cain envisions an ongoing relationship where Power Target can continue to leverage FlexTal’s network of talent for future marketing initiatives. Whether the need is for content production, paid search management, or email marketing, FlexTal offers the perfect solution.
When asked what advice he would give to other companies considering flexible talent solutions like FlexTal, Cain is unequivocal: “If you have a clear idea of what you’re launching and the strategy in place, FlexTal’s the way to get it done quickly and cost-effectively.”
The Bottom Line
For Power Target, partnering with FlexTal was a game-changer. FlexTal not only helped the company scale its marketing efforts exponentially but also saved valuable time and resources. The flexibility, quality of talent, and seamless onboarding process have made FlexTal an indispensable part of Power Target’s marketing strategy.
By utilizing FlexTal’s fractional talent, Power Target was able to focus on what really matters: delivering exceptional marketing campaigns that drive results—without the headache of traditional hiring. As Cain puts it, “FlexTal is the perfect match for us. They find the right level of talent at the right time, helping us achieve success.”For businesses looking to scale quickly, boost efficiency, and avoid the overhead of full-time hires, FlexTal provides a winning solution.
FlexTal is the #1 flexible talent matching platform. Every day, we match organizations small and large with elite independent contractors for flexible hourly and project-based engagements.
